The Project
Brick House Boutique is a downtown Hutchinson destination for Modern Boho Chic and Updated Trendy fashion, thoughtfully curated for women who value individuality and effortless style. With an emphasis on mix-and-match versatility and vintage-inspired pieces, the boutique brings a fresh take on timeless fashion.
This rebrand was designed to evolve the outdated logo into a modern visual identity that aligns with Brick House Boutique’s distinct aesthetic—blending boho sensibility with current trends to better resonate with today’s style-conscious shopper.
This palette combines warm, sunbaked hues with grounded, earthy greens to reflect Brick House Boutique’s boho-chic roots and vintage sensibility. The golden, terracotta, and rust tones evoke a sense of warmth and nostalgia, while the soft blush adds a touch of modern femininity.
Balanced by muted sage and deep forest green, the palette brings an organic, earthy foundation that mirrors the boutique’s emphasis on natural textures, timeless layering, and effortless style. It’s a modern yet grounded color story—perfectly aligned with Brick House’s mix of trendy and timeless fashion.
Cue the lights, raise the curtain—your new brand starts here.