The Project
Busy Bee Laundry in Hutchinson, KS is a bright, family-owned laundromat offering self-service and drop-off laundry with high-efficiency machines, fast turnaround, and cozy extras like hot chocolate, popcorn, and a kid-friendly space—all designed to make laundry day feel a little more like home.
The goal of this project was to create a consistent, warm, and welcoming brand to build a stronger connection to the community it serves.
The Busy Bee Laundry color palette is warm, welcoming, and playful—just like the experience they offer their customers. Rooted in golden hues and cozy neutrals, this palette evokes comfort, cleanliness, and community.
Together, this palette creates a cozy, nostalgic environment where customers can enjoy a hot chocolate, snack on popcorn, and feel at home while their laundry gets done.
Cue the lights, raise the curtain—your new brand starts here.