The Project
Masie Cameron Dulitz, one of my incredibly talented friends, is heading to NYC to chase her dream of becoming an actor — so of course, she needed a standout website and brand to impress future directors.
The goal of this project was to craft a brand that captured her playful spirit, professional edge, and true personality inside and out.
To create this color palette, Masie and I asked a few of her closest friends to describe her in just a few words — and the responses came in strong: playful, whimsical, a ray of sunshine. These vibrant and earthy tones reflect exactly that. From the bold red and energetic orange to the warm olive and soft citrus green, each shade was chosen to reflect her vibrant personality, grounded authenticity, and glowing optimism. This palette captures who Masie is — bright, magnetic, and full of life.
The Color Palette
Ashley was a great help in developing my website. She was a great communicator and worked hard at producing the desired look for my website. She asked me questions, worked one on one with brains storming, and made my website feel like “me”. I would love to work with Ashley again!
Cue the lights, raise the curtain—your new brand starts here.